Amplifon, parent company of U.S. brands Miracle-Ear and Amplifon Hearing Health Care (AHHC), organized initiatives across the globe in celebration of World Hearing Day on March 3. The theme set this year by the World Health Organization (WHO) is changing mindsets concerning hearing care: recognizing the importance of hearing health, protecting oneself from noise exposure, getting regular checkups, and, when necessary, using hearing aids.
This is also the direction Amplifon has chosen for its initiatives organized on World Hearing Day in various countries around the world, emphasizing that proper hearing care requires a thorough diagnosis and ongoing partnership and guidance from a professional.
According to WHO, hearing loss affects more than 1.5 billion people worldwide, and this number could rise to 2.5 billion by 2050. It is also estimated that more than 1 billion young people under 35 are at risk of early hearing loss due to excessive noise exposure.
Test the Nation
In the U.S., Miracle-Ear is launching its first-ever campaign to “Test the Nation,” a collective challenge to help as many Americans with hearing loss by offering free hearing tests nationwide from March 10-23. In addition, the Miracle-Ear Foundation recognized World Hearing Day through “One Day Without Sound,” their annual noise-induced hearing loss awareness campaign that encourages participants to simulate hearing loss by wearing earplugs while going about daily activities, such as watching TV, enjoying a meal with family, or calling a friend—all with the aim of helping to raise awareness about the impact of hearing loss on everyday life.
Raising Awareness Across the Globe
In initiatives across the globe in honor of World Hearing Day, Amplifon also organized a day of hearing tests using its proprietary iPad-based technology (OtoKiosk) for the general population at Luiss University and it is also one of the promoters of the Italian edition of the Hearing Marathon organized by the WHO, both in Rome. Free tests were given to citizens at the headquarters of the 15th Department of the City of Paris and for employees of the various companies in the large building in Melbourne’s Central Business District that houses the offices of Amplifon Australia. In addition to Italy, at its global headquarters in Milan, Amplifon Australia, Germany, and France also offered hearing screenings to employees at the Melbourne, Hamburg, and Paris offices.Finally, Amplifon has launched radio-TV, digital, and social media communication campaigns dedicated to Hearing Month in Italy, Spain, and Colombia.
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